The Best Places to Advertise Your FSBO Listing

15 April 2025

So, you’ve decided to go the For Sale By Owner (FSBO) route to sell your house. Kudos to you! It’s an empowering decision, and if done right, you can save a bunch of money by avoiding those hefty agent commissions. But here’s the million-dollar question: Where should you advertise your FSBO listing to grab as much attention as possible?

Don’t stress—I’ve got your back! In this guide, we’re diving into the best places where your FSBO listing can shine brighter than a diamond in a jewelry store. Whether you're aiming to attract local buyers or casting a wider net online, I’ll break it all down for you.

Let’s jump in and explore your options!

Why Advertising Your FSBO Listing Matters

Before we get into the ‘where,’ let’s quickly address the ‘why.’

Selling your home without an agent means all the marketing responsibility falls on your plate. Think of your FSBO listing as your home’s spotlight moment. You want to make sure it’s standing center stage, looking glamorous, and catching lots of admiring eyes.

A poorly advertised FSBO listing is like a party with no guests—it goes unnoticed. The right advertising boosts your home’s visibility, attracts potential buyers, and, honestly, makes the selling process much smoother.

Now that we’re clear on why advertising matters, let’s get to the main event: where.

1. Zillow – The Real Estate Powerhouse

If your FSBO listing isn’t on Zillow, are you even in the game? Zillow is, hands down, one of the most popular real estate platforms out there. With millions of active users browsing listings daily, you’re putting your home in front of a massive audience.

How to List on Zillow:
Listing on Zillow is super easy! Just sign up for a free account, navigate to the “Sell” section, and create your FSBO listing. Don’t forget to upload high-quality photos and write a detailed description—it’s the little things that make a big difference.

A pro tip? Use Zillow’s Zestimate tool to set a competitive price for your property.

2. Facebook Marketplace – The Social Media Giant

Let’s face it—everyone and their grandma is on Facebook. That makes Facebook Marketplace a killer spot for advertising your FSBO listing. It’s free, it’s easy to use, and it gives you access to a hyper-local audience.

Why Facebook Marketplace Works:
- It connects you directly with local buyers.
- You can respond to inquiries in real-time using Messenger.
- It’s free (did I mention that already?).

Make your post pop by using clear photos and a catchy description. Oh, and don’t forget to share your listing in local real estate or community groups to maximize its exposure.

3. Craigslist – The Old-School Favorite

Before you roll your eyes at Craigslist, hear me out. This platform still gets a ton of traffic, and home-buyers (especially bargain hunters) are definitely still lurking there. Best of all? It’s free to list your property.

How to Make the Most of Craigslist:
- Write a compelling title like “Charming 3-Bedroom Home for Sale – No Agent Fees!”
- Avoid overloading your post with text; keep it simple and straight to the point.
- Refresh your post every few days to keep it at the top of the page.

While Craigslist doesn’t have the bells and whistles of more modern platforms, it’s still a solid tool for getting eyes on your FSBO property.

4. FSBO-Specific Websites

The internet is home to niche websites for just about anything—selling your FSBO home included. Here are a few go-to FSBO-specific platforms where potential buyers actively search for homes:

- ForSaleByOwner.com
- FSBO.com
- Beycome

These websites cater specifically to sellers like you. They typically charge a small fee for listing your property, but think of it as an investment in getting your home in front of motivated buyers.

5. Realtor.com – Yes, Even Without an Agent

Surprised to see Realtor.com here? You shouldn’t be. Even though it’s primarily used by agents, FSBO sellers can get their property listed here, too, through the MLS (Multiple Listing Service). Some FSBO platforms partner with MLS services to help you pull this off.

Why bother? Well, MLS listings automatically get fed into Realtor.com, which opens you up to a HUGE pool of buyers.

6. Redfin – Another Serious Contender

Much like Zillow, Redfin is a heavyweight in the real estate world. They offer a ton of visibility, and their clean, user-friendly interface makes it easy for buyers to find your listing.

Although Redfin caters mostly to agent-listed properties, FSBO sellers can find ways to get on the platform, typically through MLS syndication. If you’re serious about going big, it’s worth checking out.

7. Local Newspapers – Still Relevant? Yes!

Okay, this might feel a little old-fashioned, but trust me, local newspapers still have their place in the FSBO world. Especially in small towns and tight-knit communities, a classified ad can catch the attention of a serious buyer.

Some papers even offer digital ads along with the print version, doubling your exposure.

8. Nextdoor – Your Neighborhood Network

Picture this: you’re trying to sell your house, and your neighbors are your biggest cheerleaders. That’s the beauty of Nextdoor. It’s a hyper-local app that connects you with people in your immediate area.

Create a post about your FSBO listing and share it on Nextdoor. Who knows? Your buyer could be someone who already lives in your neighborhood or knows someone who’s looking to move in!

9. Instagram and Pinterest – Visual Platforms with Punch

Selling a home is all about capturing attention, and platforms like Instagram and Pinterest are perfect for this. With their focus on stunning visuals, these platforms are great for showcasing your home’s best features.

How to Use Instagram and Pinterest Effectively:
- Post high-quality photos or videos of your home.
- Add creative captions with relevant hashtags, like #FSBO, #DreamHome, or #HouseForSale.
- Use Instagram Stories or Reels to give buyers a virtual tour.

Is it a little extra work? Sure. But it’s worth it if it helps you reach a younger, tech-savvy audience.

10. Word of Mouth – Still King

Sometimes, the best advertising doesn’t require a single dollar or even a Wi-Fi connection. Word of mouth is incredibly powerful, especially in tight-knit communities.

Tell your friends, family, coworkers, and neighbors that your home is up for sale. Ask them to spread the word. Heck, you can even print some flyers and stick them on community bulletin boards or hand them out at local events.

It might sound old-school, but word of mouth can pack a serious punch.

Final Thoughts

Selling your home FSBO style is a rewarding journey, but it takes effort and a foolproof marketing plan. By using a mix of online platforms, social media, and good ol’ fashioned word of mouth, you can showcase your property to thousands of potential buyers.

The key? Be consistent, stay proactive, and always follow up with interested buyers quickly. After all, selling a home is a lot like fishing—you need the right bait and a little patience.

So, roll up your sleeves, start advertising, and get that SOLD sign up faster than you can say “For Sale By Owner.